BANGKOK, Thailand The World Cup 2018 will be viewed by about 10 million people in Thailand, raise the sales of consumer products by five per cent and trigger spending worth about 6.6 billion baht (around US$205.78 million), Thai News Agency (TNA) reported, according to the Kasikorn Research Centre.

The centre said it expects about 10.96 million people will watch the World Cup matches in the country due to the full live coverage of all the 64 matches through free digital TV channels.

The World Cup 2018 in Russia from June 14 to July 15 would also prompt spending worth 6.68 billion baht on consumer products including foods, beverages, clothes and sports gear.

The sales of such products would rise by about five per cent from their normal level, the centre stated.

The event would also boost spending in the overall economy because some groups of football fans would spend on related activities and products, such as visiting event venues and restaurants to watch World Cup matches and spend on the jerseys of their favourite football teams.

The private sector is heavily launching promotional campaigns to cash in on the event, the centre added.

Source: NAM News Network