House of Representatives, May 21 - Government spokesman reveals that the Prime Minister thanks the public-private sector. Integrate together to elevate CPOT Thai cultural products into Modern Trade channels, ready to push exports as Soft Power products, expecting to generate more than 100 million baht in income in the first year for the community.
Mr. Anucha Burapachaisri Deputy Secretary-General to the Prime Minister for Political Affairs Acting as a spokesman for the Prime Minister's Office revealed that General Prayut Chan-o-cha, Prime Minister and Minister of Defense It welcomes cooperation between government agencies and the private sector. To jointly expand marketing channels to make Thai cultural products (Cultural Product of Thailand: CPOT) known internationally. Which has seen success, received a good response from both Thais and foreigners Ready to support the plan to expand the export market as Soft Power products to foreign countries.
A spokesman for the Prime Minister's Office said that the Ministry of Culture has implemented a project to promote the development of cultural capital products under the name Cultural Product of Thailand (CPOT), which focuses on improving the image to be contemporary. And meet the needs of consumers by the Ministry of Culture together with the private sector BJC Group, Big C and Bangkok Instrument Center Co., Ltd. signed a Memorandum of Understanding on cooperation in promoting CPOT marketing. country Within a period of 3 years, with an expectation that In the first year, it will generate more than 100 million baht in revenue for the community. Super Center Received a good response with people, both Thai tourists And foreigners are interested in CPOT continuously. especially dried fruit products and herbal incense
Prime Minister's Office Spokesperson added that The Ministry of Culture plans to expand the market. Increase CPOT product categories such as home appliances, home furnishings, and clothing to better meet the needs of consumers. as well as pushing for products that are popular with foreign tourists Exported as Thai Soft Power products to foreign countries under the concept of “Unexpectedly Delicious, Unsurprisingly Fragrant” as well as increasing marketing channels. especially online In order to expand the market and target group, if interested in subsidizing CPOT products from the community, please visit www.cpotshop.com and Facebook CPOT.
“The Prime Minister thanks the cooperation from government agencies and the private sector for integrating collaboration to raise community products from local to international through Modern Trade channels successfully. It is considered a good cooperation for the nation. Help communities and entrepreneurs to develop production. and has a large distribution source Including bringing the cultural capital of the country To further develop into Thai cultural products with quality and standards Add value and economic value In this regard, the Prime Minister believes in Thai CPOT products that are unique, outstanding and well-liked by foreigners,” Mr. Anucha said. .-Thai News Agency
Source: Thai News Agency